When selling your home you are likely to interview several real estate agents or brokers. Among other criteria, you will be looking for an agent who has a good marketing strategy for your home. What constitutes a good marketing strategy? Obviously, one that gets the house sold for the most amount of money within your desired timeframe. To formulate the appropriate marketing strategy, an agent must utilize his/her experience and knowledge, coupled with flexibility if/when market conditions change. Here are 3 things a great marketer will do:
Consider General Market Conditions
A Buyer’s market will require a different strategy than a Seller’s market will. An experienced agent will consider the current market, including the current demand for homes in your area and within your price bracket. If there is a lot of inventory on the market, your agent will focus on a long-term strategy and ways to make your home stand out from the crowd. If there is low inventory, your agent should focus on making sure the first impression is the best it can possibly be to attract higher priced offers immediately.
Consider Local Opportunities
In some areas, neighborhoods or communities have their own website and/or newsletter that goes out on a regular basis. In addition to a general marketing plan, an excellent agent will consider how to utilize local resources. Often your buyer is a friend or family member of a current neighbor.
Consider the Audience
The intended audience, or ideal buyer pool, varies widely based on the home’s location, price, etc. To market effectively, an agent needs to consider the audience and target people who would be most likely to purchase the home. For example, if an agent were listing a 49er’s Country Club home, he/she could market to golf enthusiasts in addition to those with the means to purchase in an upscale neighborhood. With social media marketing being as flexible as it is today, an agent can use demographic targeting to market your home to people with the means to move into the area who are also likely to move within the next few months. An experienced agent will know how to utilize tools like these to maximize the exposure of their clients’ homes.
I am available to consult with you if you would like information on current market conditions, buyer demand in your area, or formulating a marketing plan to sell your home. If you are represented by another real estate agent, I am unable to give you advice, but if you are still interviewing agents, please call me at (520) 481-3695.
Author:Robin Willis Phone: 520-481-3695 Dated: April 17th 2017 Views: 68 About Robin: Hi. I’m Robin Willis. I started working in real estate in 2005, but had previously worked in the...
View our latest blog posts in your RSS reader. Click here to access.
Tucson Expert Agents combines the best of old-fashioned business concepts, such as superior customer service and the highest ethical standards and professionalism, with today’s technological tools. We are a completely virtual office, yet we take the time to meet face-to-face with our clients and use technology as a way of fostering greater connectedness with our clients. Technology is also a tool we use to effectively serve our clients whose busy schedules demand fast solutions or who live in other states and need a brokerage that can provide information and documents at the click of a mouse.
All of our agents are active, experienced agents or are in a mentoring relationship with such an agent. We take the time to learn from each other and share ideas and information for the benefit of the whole. In addition, we work together to build Internet advertising that benefits each agent individually as well as combines our group efforts to make our name more familiar to the public.
TUCSON EXPERT AGENTS means what it says: we are a group of agents who excel at real estate in Tucson. Our clients can count on top-notch service no matter which agent is representing them.
Once you decide to sell your home, a couple of questions come to mind:
"We recently purchased our dream house and Robin Willis was our agent. Robin was there for us every step of the way with expert advise and in constant communication throughout the whole process. Robin took the time to Really Listen to what we were looking for in a house and what was really important to us and she helped us find the PERFECT House. We can not recommend Robin high enough as a Realtor to help you find or sell your next home."