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Real estate agents are, by nature, salespeople.  While many are not salesly about selling homes, they certainly can be salesly about selling themselves.  This is because agents are perpetually applying for a new job. As they finish transactions with their clients, they continuously need new clients to succeed in real estate.  Each potential client engages in some sort of an interview process to select the agent they will work with. This can become a challenge when buyers or sellers come across well-run marketing campaigns if those campaigns support an agent or team that does not follow through on their advertising promises.

You can cut through the clutter by having a couple of conversations with an agent or agents that you are considering.  This video describes some important traits to consider when interviewing and hiring a real estate agent.


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